When it comes to matters websites, the joy and goal of every owner are to have an effectively functional site with as much activity as possible. This is why you keep MySQL backup binary logs as your top priority to secure your data for recovery of files.
However, there is more about a well-managed site than just data recovery. Digital marketing, for instance, is equally as important, and with mobile technology making life easier, social media has become a critical marketing tool for websites. Where there’s traffic, there’s money. Hence everyone interested in Marketing have took steps to learn how to engage social audience with smartphone.
Why then is it that there isn’t a significant increase in the traffic on your site even after the efforts you have channeled on social media marketing? Should social media be set aside and leave room for a better marketing tool?
Before you get frustrated over social media not working for your site, here are a few possible reasons why social media is not driving satisfactory traffic to your site:
Easy distraction from the content
Frankly speaking, the nature of today’s audience is very temporal and easily distracted, and therefore the intention to be on your site tends almost always to be overridden by the excitement of doing other things online.
If your content isn’t as exciting in comparison to other content, your audience is less likely to check out your site. Increase the concentration span of your audience to your content by ascertaining that the content is not dull.
Modify your content and the sharing techniques by including eye-catchers such as pictures, humor, captivating headlines and most importantly enhancing readability. Give the people a reason to feed on your content.
Wrong target group
It is fairly obvious to say that not all content is relevant and appropriate for all categories of people. While some people might find your content interesting, some might not. This could be the reason why the content you share reaches many people yet very few get to your site or click on your links.
Study your audience and identify the demographics that would be intrigued by your kind of content, follow in closely on their use of social media, then match your content appropriately to their preferences.
Wrong social platform
There are multiple social media platforms continually being created, and they all demand some level of attention. Just when we thought Facebook was as good as it gets, today we have Twitter, Tumblr, Pinterest and Instagram all competing for the same attention.
Since you ideally have a specific audience, you need to understand where to find them in the array of different social platforms.
Choosing the platform to share your content should be driven by what your audience and prospect clients are using. Avoid tossing out your content just anywhere in the name of sharing.
Be strategic about it, it’s better to focus on one social network at a time than all of them. Once there is a desired success on the preferred social media platforms, strategize to get into new platforms.
Ill-timed content sharing
This may come across as an obvious tip, but even with fantastic content and the right platforms, social media can still fail you if you miss your timelines.
For maximum results, check to ascertain that you are sharing your content at a time when most of your target group are actively online, and that way, more people can see when they re-share the content.
Remember that all social media platforms may not have the same peak hours, and this should guide you when sharing content on different platforms.
Minimal engagement with your audience
The thing about conversations is that they build a rapport between people, increasing appeal of the content shared. Social media was made to increase interaction between people, and if business thrives on social media, engagement levels need to be high.
Be involved as much as possible in conversations as well as probing responses from the audience through asking questions, sharing opinions and active contribution in activities like Twitter chats.
Do not fret over sharing your content several times, as long as you can comfortably keep tabs on your audiences’ in response to their necessitated feedback.
Maybe social media isn’t the problem after all. Next time you feel like giving up on social media as a platform to drive traffic to your site, check that you have adjusted appropriately to these areas of weakness.