There are millions of well-developed applications available for download in the Google Playstore and Apple’s app store, which never manages to reach the attention it deserves. If you’ve developed an application to publish on any of the previous mentioned app stores, you probably already know creating app is only half the battle. What should come after is lots of marketing to make sure your app receives many installs as possible to make your app profitable. In this article, you will learn App Store Optimization tips & tools to use in 2019-2020.
Unfortunately, your app isn’t the only application available in the market otherwise you wouldn’t have to go through so much trouble making your app stand out from the crowd. The question arises, how to stand out from so many competitors?
There are 2 types of traffic, organic and inorganic traffic.
Organic traffic: Traffic you receive from search results. E.g: user wants to download an app to gain weight, so he searches the term “ weight gain “ and sees your app in first result and downloads it.
Inorganic traffic: Traffic you receive from paid ads through social media. E.g: users install your app through sponsored ads they see.
Organic traffic takes time to achieve, but good for long term. Whereas, inorganic traffic takes short time to achieve, but bad for long term.
To avoid spending too much on marketing your app, it’s best to focus on organic traffic to ensure your app gains the traffic it deserves without you having to spend too much.
Just like web marketers use SEO to rank their pages on the first page of google results, similarly app marketers use App Store Optimization techniques to rank their app on the first page of result.
There’s a saying in SEO: “ The best place to hide a dead body is in the 2nd page of Google “.
The same saying goes for App Store Optimization (ASO), where your target should be to rank your app on the first page.
Unfortunately, just like SEO – the ranking factors of Google Playstore and Apple’s App store are not known. You can say ASO is sort of a “hack”, as there is no official guidelines published by the mentioned app store companies.
In this article, we will discuss Top 10 App Store Optimization tips & tools to use in 2019-2020.
Do your kw research.
App Store Optimization without keyword research is like firing in the dark, hoping to hit your target. Make sure you do proper keyword research to know what people are searching for related to your app and target those keywords.
Please don’t try to target irrelevant keywords with high volume of visitors, it will only damage your ranking in the end.
When using keyword research tool, make sure to keep in mind these both main factors: number of searches & competition. Your target keyword should have high searches, but low competition so it’s easy to rank.
Place your keywords in the right places
After you’ve done keyword research, it’s time to place your keywords in the title and description section in the 1st or 2nd sentence.
Make sure the text is natural and doesn’t look like you’re trying to force your keywords into the sentences, which will make it look un-natural and may damage your rankings later on.
Appealing App Icon
They say “ first impression is the last impression “, make sure your app’s logo is attractive enough to capture people’s attention. Before publishing the icon, make sure to get feedback from many people as possible (10 minimum) and re-design the logo based on their feedback.
Your description should be brief & informative
Make sure your description is to the point and informative. Too much info can be boring, use your common sense and write down what the user wants to see which is: short info about what your app does, it’s features and how to use it. Just stick to these 3 points, while integrating keywords and including a Call to Action (CTA) at the end of the description to encourage visitor to download your app.
High quality screenshots
Don’t be lazy and just take screenshot and upload it. Make sure to edit the screenshots beforehand. See other app screenshots for inspiration.
Add an video
There’s no better way to stand out from the crowd other than uploading video, which majority of the apps don’t contain.
Make sure to keep the video short (less than 30 seconds) and use text overlays to describe features of the app, as most of the time the video will be played without sound.
Make your app free
Do the math. Free app = more installs = better ranking. You can use ads or in-app purchases to monetize your app later on, but make sure not to go overboard or else you may risk poor user experience.
Small app size
All top apps have one thing in common and that is small app size. Make sure your app size is small to accommodate as many phones as possible. Not everyone has a lot of phone memory laying around.
Keep your app updated
Make sure to listen to what users are saying about your app and release updates from time to time. It is the best way to retain user loyalty by keeping your app users happy.
Ask everyone to review your app
Last but not least, make sure to use your network of friends, family etc. to make them install your app and leave a friendly review. Positive reviews will encourage others users to install the app as users tend to read app reviews before downloading the app.
App Store Optimization Tools to use
- App Annie > for general market research
- thetool.io > for keywords rankings, conversion rate tracking, organic uplift tracking and much more
- appkeywords.io > for keyword research with auto-complete keywords from app stores
- Adobe photoshop & Canva > for creating HQ screenshots
- Adobe After effects & Adobe Premier > for creating App Preview Video