Marketing strategies and business processes are changing worldwide. New age businesses have now taken the online route to reach out to their customers as this is faster and cheaper. Online marketing strategies are based on email marketing, online advertising, content marketing, and social media marketing. Engaging the social audience has now become important for the businesses to flourish and that is now possible even with smartphone. Smartphone is handy and the most convenient device to engage the audience every moment in your social media marketing. Even if you are not having online business to market, you can still try the ways to engage social audience as it is the best way to gain popularity amongst your preferred social circle.
Here are some easy ways to use the Smartphone to engage social audience effectively.
Know the audience you need to engage
Before engaging the audience, it is important to know the audience you are going to engage. The demographics can be studied and the marketing plan can be drafted according to the interests shown by the audience. Social audience you are targeting can be segregated based on age, gender, geographical location, and interests. Your marketing outline would be based on all these factors. Once you have your target audience in place, you will know what audience to target and when! Knowing the audience and making relevant groups would make the marketing plan more effective.
Post the right thing at the right time
Using smartphone to engage the social audience would allow you to be at the right place at the right time. You would have chance to post contents, pictures, and videos that may be of everybody’s interest. However, it is equally important to post only the right thing at the right time to make it relevant and acceptable. Even when you are tempted to share posts that you find interesting, don’t post it unless you find the right time to do it. Neither be hasty in posting things nor be lethargic in doing the same as this will ruin the impact of your post. If you’re unable to post due to a busy schedule, make sure to make use of social media management tools such as Buffer, Hootsuite etc. as they will allow you to schedule posts on your social networks and update them, without you having to be present all the time.
Content that has takers
With “Broadcast” option, it has really been easy for the smartphone users to pick up just any content and forward it to all contacts in the smartphone at just one click. If you love to use this option more often, then it is time to refrain from doing this. Broadcasting just any content to the entire group of recipients at one go would save your time but spoil your reputation. Time will come when any content posted by you would be just ignored. You won’t find takers for your content even when it is interesting. Hence, it is very much important to post only the content that is relevant to the audience. Post the content that has takers. Be selective in posting the content and also in deciding the group of recipients. Even when your smartphone gives you features, use it with caution. Make each of your posts meaningful, this will build your image in long run. Your social audience should wait for your posts and not just hate your posts.
Be there to reply
Being a part of social audience brings along several responsibilities too. If you want to connect to the audience, then it is important to be there to reply to their queries and suggestions. One sided posts never work. Whenever you have posted something, be prepared to take up the suggestion, feedback, and queries positively. Don’t just put up a post and forget about it. You will have to be more alert after putting up a post. Keep checking the reactions, acknowledge the positives and reply to the negatives, welcome the suggestions and share your ideas of improvement, channelize the debate in the right direction, and make your post garner the desired results. If you are posting on behalf of your organization, then use the word “We” instead of “I” to assure your audience that you are a team and not just an individual. Remember, you are not there to debate on any point, just a little empathy and correct information may go a long way.
Be an audience
You don’t need to be conversation starter every time to engage the social audience. Be a part of relevant groups and be an audience yourself. Engage in conversations and share your views. Sometimes, you will get more visibility by talking sense on conversations initiated on other groups than what you will get by starting one yourself. There are many such conversations taking place on different social media sites. Keep a track of such conversations and participate.
Use your smartphone as your marketing tool. Reach out to like-minded people with effective marketing plan and you will get amazing results every time.
Author Bio: Varun Kumar Works for LatestOne.com as Content Writer. It is the e-tailer Company known for bringing the Mobile Covers|Wrist Watches|Bluetooth Speakers|Power banks models from all major manufacturers at best discounts. The company has a fully operational office and warehouse maintained to make timely deliveries across the nation