Snapchat is quite a different social media platform, and thus, the engagement rules on this platform are different as well. If you have been struggling with views on your Snapchat, you are at the right place, as in this post, we will discuss how to increase views on Snapchat.
Why Are Views on Snapchat Important?
Before diving into the world of Snapchat, let me first brief you about the importance of views on this platform.
On Snapchat, usually, people focus on increasing their score or the number of followers. However, no other parameter is more important here except the views. You might be thinking that why number of followers is lesser important than views. Well, let’s say you have 1 million followers on Snapchat, but you are getting hardly a few hundred views on your stories. Will it benefit you? No!
The most important thing you want from your followers is that they actually view your post/story and get engaged with it.
Now here the question arises again that how to increase views on Snapchat.
I will explain it to you now.
How to Increase Views on Snapchat: Six Proven Tips
I am going to share few simple yet proven tips that will allow you to increase your views on Snapchat. You can start implementing these tips right away, as they are manageable and actionable.
After posting a story to your Snapchat account, you have 24 hours to maximize your Snapchat views. So, what can you do to get maximum results?
Well, you need to act immediately, and take the following steps:
- Add people that you actually know
- Post good stuff (IMPORTANT)
- Create a Snap with a Call-to-Action (CTA)
- Send this Snap with CTA to all your friends
- Rank higher in your friends’ Stories Feed
- Follow back your followers
If you haven’t created an account on Snapchat yet, How to Get Started with Snapchat will be helpful for you.
Let’s have a brief look at each step.
Add people that you actually know
Obviously, the first thing that you’ve to do after creating an account on any social network is to add contacts or else what good is the social network account, when there’s no one to socialize with?
Don’t expect people to add you themselves, unless you’re some celebrity. As much as you might hate it, you’ll have to be the first one to initiate. Post your Snapcode along with your username on every other social network you’re on so that your friends on those sites can add you. If you’re on Snapchat, you’re most likely to be on Instagram as well hence make sure to upload Snapchat story on Instagram too as both have different filters, so your friends will be likely to learn about your existence on there.
Now this is a step most people get it wrong. They tend to add randomers or people who don’t know them at all. There’s no need to shed crocodile tears over getting less views on Snapchat when most of the people that follow you are people that don’t know you. People who know who you are, are more likely to be interested in your life than those who don’t. Initially, try to add as much people who know you – don’t rush into adding everyone you can find in the hopes of them to increase your views on Snapchat, you’ll end up doing the exact opposite.
Post good stuff
This is one of the most important and obvious tip that most people STILL don’t manage to get right.
You’ve probably heard of the quote, “First impression is the last impression?”. Well, that rule applies here too. If your first 5 snaps are boring or repetitive, chances are people are less likely to view your snaps ever again. Imagine viewing a friend’s snap just to see a snap of him recording his steering wheel while he’s driving with a cigar on his hand, listening to Drake’s latest remix or when you keep posting snaps of your computer screen or TV about some show you’re watching all the time. This makes you predictable and seem boring. Sure, this may seem cool at the first or second time but not when you’re posting it again and again.
So this all probably left you wondering, what exactly did I mean by post “good stuff”?
Here are a few ideas of stuff you can snap about:
- New cafe you’ve just visited
- Food (but make sure not to overdo it!)
- New area
- Hangout with friends
- Your latest achievement
- You doing stupid stuff
- Others doing stupid stuff
- Throwback to something interesting you did months ago
And the list goes on.
But sometimes it’s better to enjoy the moment, rather than wasting your time taking snaps to show the world.
Create a Snap with a Call-to-Action:
This will be a commercial or a promotional snap that you will send to your friends. This snap will illustrate that why they should check your stories and in return it’ll help increase Snapchat score as well.
But make sure that you are not spamming your friends.
A short video or a simple snap image will do the trick. This snap should be simple and short because depending on the number of friends you have, you need to redo this.
The sole purpose of this snap is to simply say, “Hey! I have something really cool up as my story, go check it now before it’s gone forever”.
Remember, DO NOT POST THIS SNAP AS YOUR STORY.
What should be included in this CTA Snap?
In your CTA snap, you can include:
- An image or a video relevant to your story
- Call-to-Action (CTA), e.g. “View my story NOW”
- Create a sense of urgency, e.g. “It is expiring in next 3 hours
Send this Snap to all your Friends:
After creating an awesome CTA snap, your next step is to send it to all your friends.
Now, this is debatable whether or not to send a personal snap to people you are not friends with on this particular platform.
Different case studies suggest that sending a personal snap to all your followers is a good step. It is found that only 0.5% people don’t like getting snaps from people they are following.
However, other 99.5% are happy to receive an update about a story as a personal snap, because they don’t want to miss it.
It basically depends on who you are and, most importantly, what type of content you create.
If someone from your followers tells you that they don’t like to receive personal snaps from you, don’t worry, just block them. It is as simple as that.
Rank Higher in your Friends’ Stories Feed:
On a Snapchat feed, stories are displayed based on when they were last updated. It means that when a person scrolls down their Snapchat feed, they’ll see the latest update story first.
Therefore, you need to make sure that your story appears on the top of your friends’ feeds, so they can view it easily.
This is vital. It becomes more important when they are following many people. Practically, adding to your story day and night helps you to move it and keep it at the top of your followers’ feeds.
Adding to your story can actually help you move your unseen story at the top. When people notice that you have posted a few hours ago, they wouldn’t take a chance to miss it. You can try adding to story every two hours or so.
To make addition natural, you can ask your followers to contribute to your current story. You can ask them, “Hey! What do you think of it” or “Snap me your thoughts”. You can then make additions to your story with content based on their snaps.
This technique helps in increasing your views and keeping your followers engaged.
Follow Back your Followers:
A basic tip that I give people when they ask me how to increase Snapchat views, is to follow back their followers. Doing this allows you to send personal messages to them from your contact list. It also helps in building a relationship with your followers.
Following this tip will also allow you to send your CTA snap to a larger contact list and helps you in increasing your Snapchat story views.
However, there are both pros and cons of following back your followers.
- Pros – You build a relationship with your followers and it helps in promoting you through word of mouth. Through your stories, you are communicating with them, and people feel appreciated when you do so.
- Cons – A disadvantage of following back your followers is that when you follow more than 500 people, you will notice a delay in loading the stories screen. This happens because your app is trying to load stories of all your friends at the same time.
Ideally, you should follow as many people as you can. The key to increasing your Snapchat views is building a relationship and word of mouth. Getting followers who love your content and like to share it is a start for your successful Snapchat account.
On Snapchat, increasing your views and building a following start with the word of mouth. Make every effort to make your story seen to your followers. When you create valuable content, your followers will share it and you will increase your views automatically.