As you probably know, SEO best practices are always changing. There are new algorithm releases that you have to know about and the changes you have to make in response. Understanding how these changes impact your strategy can be challenging. To make it easier, digital marketing gurus exist to help us stay up to date on the changes and give us advice on the fuzzy world of search engine optimization.
As we end 2017 and begin a new year in 2018, Ege Marketing has compiled a list of the most powerful 8 SEO gurus who regularly report on search engine developments and analyze the impact of search engine changes:
1. Matt Cutts
Matt Cutts is the head of Google Webspam. He is a well known SEO expert and has a list of impressive achievements. However, he is most famous for making more than 500 brief videos that give SEO advice from ecommerce suggestions to SEO tools and site coding, etc. To read his posts, please visit this page.
2. Rand Fishkin
Rand Fishkin is the co-author/ co-founder the Art of SEO, Inbound.org, and Moz. He founded Moz, which is one of the leading and highly respected SEO blogs today. He regularly gives SEO tips in his blog articles and in forums. From 2007-2013, he was CEO of Moz and often gave talks at Google, Facebook, Microsoft, the United Nations, Stanford University, NPR, etc.
3. Aaron Wall
Aaron Wall is the founder of SEOBook. SEOBook was an early entry in the world of SEO and is now one of the oldest SEO websites that continues to be frequently updated. It was initially conceived as a DIY SEO tips website. But Aaron expanded on that idea and wrote a best selling SEO Ebook, earning more than $1 million in sales. SEOBook keeps on publishing great content, so you should expect that this guru will be around for a long time to come.
4. Danny Sullivan
Danny Sullivan is the founding Editor and present Editor-in-Chief of SearchEngineLand, which also produces the SMX conference series; Chief Content Officer for Third Door Media. SearchEngineLand is considered one of the leading and financially profitable SEO websites today. SMX has the same kind of reputation as one of the best SEO conferences globally. If you are seeking to learn anything important that is occurring in the SEO industry — conferences, publications, experiments and new ventures — Danny Sullivan knows about them.
In 2006, Danny sold a website he created called Search Engine Watch to Incisive Media for $43 million. Clearly, Danny knows the the Search and SEO industry extremely well.
5. Barry Schwartz
Barry Schwartz is the Owner and current President of RustyBrick, Inc., Founder of Search Engine Roundtable, News Editor at Search Engine Land, MarketingLand author. He is best known for his great writing at MarketLand even though he currently holds a lot of senior level positions with leading SEO companies. He has a reputation for not only winning breaking news stories from Google, he also gives advice on how to respond to Google news. If you need to know what’s occurring in the SEO industry, Barry can tell you. Barry has a close working relationship with Danny Sullivan, so these two gurus are a power source of information and advice about SEO.
6. Andy Beal
Andy Beal is the Founder and CEO of Trackur, Founding Editor of Marketing Pilgrim. Author of Repped: 30 Days to a Better Online Reputation. He is unique to my SEO guru list since his specialty is online reputation management. He has provided his expertise in reputation management to world-class brands, including Motorola, Lowes, NBC and more. He also developed Trackur, a popular tool for monitoring online reputations. Similar to other gurus on this list, he has been featured many times. He has appeared on ABC News, CNBC and NPR, as well as being featured in the Wall Street Journal, Business Week, Forbes, and others.
7. Adam Heitzman
Adam Heitzman is the Managing Partner of HigherVisibility. Since 2007, Adam has been a Managing Partner of HigherVisibility, a very fast growing and highly respected SEO company. While most of his work is helping enterprise companies develop their SEO strategies, he also appears in leading publications, like Inc. magazine, relating his knowledge about SEO. He is frequently talked about in Forbes, Business Insider, The Huffington Post, and others. I expect you will keep on seeing his name in the future.
8. Dave Naylor
Dave Naylor is the Founder of Bronco. He began his career in digital marketing in 1998. He has been working with global brands ever since he started Bronco in 2003. He is a popular industry speaker, giving speeches for more than ten years at conferences like SES (renamed ClickZ Live), SMX, iGaming Affiliate conferences, and others. Since Bronco does not have a sales team or lead generators, Dave is truly a guru who knows the business.